In this section, you will find a range of useful resources to help discover what your customer wants, segment the market according to customer need, demographics and willingness to pay, plus design a brilliant value proposition, which is a way of looking at your business through the eyes of your customer. We will also get technical about how to develop a product, think about pricing and consider different aspects of sustainability, including social impact.

This section is all about tracking operational efficiency (how well your business is performing) and your managing suppliers (the external parties you rely on). It’s full of guidance on how to establish an ongoing professional and open relationship with your suppliers to get the very best results, and how to diagnose your company’s productivity and experiment with performance improving solutions. We’ve also included a handy guide on selling on Amazon, so you can decide whether it’s right for your business.