DESIGN your business

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Products and services

Your products or services are the heart of your customer proposition and the core reason behind a customer’s buying decision. How a customer values your product or service against a competitor will affect their purchasing decision, your revenue and ultimately your ability to stay in business.

In this section, you will find a range of useful resources to help discover what your customer wants, segment the market according to customer need, demographics and willingness to pay you, plus design a brilliant value proposition, which is a way of looking at your business through the eyes of your customer. We will also get technical about how to develop a product, think about pricing and consider different aspects of sustainability, including social impact.

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Organisation

Whether you’re setting out on your business journey or have been established for many years and dealing with changing circumstances, you need to put in place the most efficient organisational structure for your company. Perhaps what was once working well is now failing to meet customer expectations, or the improvement initiatives you have put in place do not seem to be making a difference.

This section is all about tracking operational efficiency (how well your business is performing) and your managing suppliers (the external parties you rely on). It’s full of guidance on how to establish an ongoing professional and open relationship with your suppliers to get the very best results, and how to diagnose your company’s productivity and experiment with performance improving solutions. We’ve also included a handy guide on selling on Amazon, so you can decide whether it’s right for your business.