Products and services

From discovering what your customers want to segmenting your market according to their needs, our products and services section is full of helpful business resources.

Your products or services are the heart of your customer proposition and the core reason behind a customer’s buying decision. How a customer values your product or service against a competitor will affect their purchasing decision, your revenue and ultimately your ability to stay in business.

In this section, you will find a range of helpful resources to help discover what your customer wants, segment the market according to customer need, demographics and willingness to pay you, plus design a brilliant value proposition, which is a way of looking at your business through the eyes of your customer.

We will also get technical about how to develop a product, think about pricing and consider different aspects of sustainability, including social impact.