Product development

How do I turn an idea into a commercially viable product?

Analysing whether you should you build a minimal viable product (MVP) or a minimal marketable product (and knowing the differences between the two) is a key step in developing your business – as is knowing if you are best evaluating the ideas with customers or instead engaging customers to generate ideas before designing. The following resources give you the tools to craft a product development plan and how to work with a product development agency to bring the idea to market.