In this section we’ll teach you how to focus your energy on going deeper into what your company stands for. We provide signposting to resources that help you establish your brand values, create visuals for marketing, build a website and make sure your online content is enhanced through search engine optimisation (SEO).

Reid Hoffman, one of the founders of PayPal and LinkedIn, says that a good product with great customer engagement will far outsell a great product with good customer engagement.

In this section, we take you through effective online customer engagement like using social media as a growth tool and rolling out an effective marketing plan. Before you read these guides, though, make sure you’ve gone through the exercises in the brand building section!