Brand building

From your company’s identity to website creation, read our helpful resource guide to brand building.

Many people get started in business with an obsessive need to find a company name, design a logo and get a website up as part of their brand building strategy. We’ve all been there – using online dictionaries and word searches to find two words that together sound quirky, memorable and aspirational.

In this section we’ll teach you how to avoid obsessing over these minutiae, but focus your energy on going deeper into what your company really stands for. We provide signposting to resources that help you establish your brand values, create visuals for marketing, build a website and make sure your online content is SEO optimised.