From using social media platforms as a growth tool to an effective marketing plan, find out all you need to know about the importance of customer relationships.

Reid Hoffman, one of the founders of PayPal and LinkedIn, says that a good product with great customer engagement will far outsell a great product with good customer engagement. I.e, customer engagement is the tipping point which has the power to drastically affect revenue, proving that customer relationships are crucial to business success.

Here, we explore using social media as a growth tool and rolling out an effective marketing plan, but before you read these guides, make sure you’ve gone through the exercises in the brand building section.