What is in a brand, and why is it important?

On April 19th Virgin StartUp are running a masterclass on out how inspiring global brands overcame great challenges and the insightful narratives of how they found their purpose. The session will practically look at the Golden Circle model and explore the significance of your Why, How & What and the impact that purpose can have on your brand.

Led by Scott Leonard, Founder and Creative Director of the Champion Agency, the marsterclass will explore how to define your brand’s purpose, building a powerful brand identity, and amplifying your brand.

Find out more and book your tickets here.